鍦?#37716;犳嬁澶?#23534;€椁?#26851;?0澶?#29781;?#37904;?/h4>
鏂囩?#29363;潵?#31790;锛氱綉缁?nbsp; 鍙?#29999;?#37827;?#37832;?#38171;?014-08-20
甯歌銆屾?#25116;互椋?#28051;?#28598;?#37510;?#38171;屾?#20914;垱涓?#38171;?#37510;?#28051;€鏈?#28051;?#37714;?#37510;嶇殑楗涓氭槸鍏ラ棬?#27537;濂?#38315;?#37815;?#37413;?#37413;旂粡娴庡啀涓嶆櫙姘?#38171;?#37812;戜滑鎬庢牱閮借鍚?#38171;?#28725;?#37722;?

璇濊櫧鏈夐亾鐞?#38171;?#28003;嗗仛浠€涔?#28052;?#28051;嶅鏄?#37510;傚儚褰?#37714;?#37917;嶇?#29362;?#24816;尪姝g伀鐑?#37827;?#38171;?#26967;?#37826;欏簵涓€瀹舵帴涓€瀹?#23534;€锛岄殢渚垮摢鏉?#29723;?#38318;?#37832;?鏃堕棿涓€闀?#38171;岄棶棰?#37828;?#37916;?#38171;屽€?#38338;?#23005;?#28051;氱殑?#30254;姣旂殕?#27128;銆?

?#22669;浠?#38171;?#37734;?#29999;?#37734;?#26967;?#37724;?#28000;?#37721;婄珵浜夎€呮灄绔嬬殑鎯呭喌涓?#38171;?#23534;€?#31797;涔?#37722;?#37804;?#28052;?#32513;存寔顙?#28729;?#28598;寸棝銆傝繕濂?#38171;?#26473;?#37832;?#28051;€浠界?#26050;┒鎶?#37723;?#37804;?#32513;?#27996;嗛鍝?#37922;熸?#24531;崄澶?#38322;嶇偣鎴?#37923;?#38171;?#28051;撳璁?#37904;?#28051;嶅Θ涓€璧?#37833;?#37930;嬬湅銆?

鐢卞?#25123;?#26949;鍝?#37714;?#38315;犲?#21975;崗浼?BC Food Processors Association)鍜屽痉鍕ょ鐞嗗挩璇?#37711;?#37721;?Deloitte Touche Tohmatsu Limited)涓€鍚?#37722;?#28003;?#38171;?#37827;ュ墠鍙?#29999;?#32471;?#27996;?#28766;婇鍝?#37724;?#26967;?#37826;機EO璋冩煡鎶?#37723;?#38171;?#37510;奧est Coast companies upsetting the apple cart銆?#38171;?#28000;ユ俯鍝?#37719;?#37510;佽タ闆呭浘銆?#23049;?#37911;?#37711;?#37724;?#37827;ч噾灞?#28051;虹?#26050;┒鍦?#37718;?#38171;?#32513;?#29825;哄嚭灏忓?#23342;鍝?#28028;?#28051;?Small Food & Beverage companies)鍦?#29999;?#37734;?#28051;婄殑鍏?#27996;?#37812;?#37923;?#37724;?#37832;?#37833;?#37824;?#37721;樼殑澶?#37826;?#37722;?#37510;?

1.?#22719;寮?#37922;熸剰?#27537;鍚?#37827;?#32513;存寔鍝?#29840;ㄦ槸瑕?#37904;?br> (Maintaining quality despite growth is the key)

銆?#37916;?#37734;ㄧ殑娑?#29840;?#38000;?#28725;?#27996;庨鍝佹瘮浠ュ線鏈夋洿涓ヨ嫑?#27537;瑕?#23033;?#37510;?#37510;嶅痉鍕ょ鐞嗗挩璇?#37711;?#37721;稿壇鎬昏鍏?#28051;?#32468;?#29999;?#37734;洪【闂甃eah Hagen(鍦嗗浘)瑙?#38322;?#38171;?#37510;岄?#29114;墿?#27537;钀?#37711;?#28000;峰€?#37510;?#37714;?#28003;?#26473;囩▼閮?#28028;氳鏀?#28598;?#38171;屽苟涓?#38315;?#37828;庡?#26664;瑙?#38171;屾兂瑕?#37832;?#28610;界殑浜?#37725;?#38171;?#37716;垮繀瑕?#28003;?#37922;ㄩ珮鍝?#29840;ㄧ殑濉?#37826;欏拰?#22727;濂界殑鍒?#28003;?#26473;囩▼锛?#37832;€閲?#29781;佺殑?#27128;闀?#37827;堕棿缁存寔?#27977;鍚岀殑鍝?#29840;?#37510;?#37510;?

2.鍏?#37721;?#37837;稿績?#29685;浜?#37716;?#37724;屽?#20346;?#23677;繀椤荤浉鍛?#25652;?br> (Alignment between the company鈥檚 core competency and product brand is a must)

灏嗗叕鍙哥殑鐗?#37904;瑰寲浣?#37812;愯嚜宸辩嫭鏈夌殑鍝佺墝锛孡eah?#27128;杩欐牱璇寸殑锛?#37510;屽?#20346;?#23678;槸鑱?#38342;嗗叕鍙告墍鏈?#28028;?#37904;圭殑鑿佸崕锛?#35120;?#37711;?#37721;?#37734;ㄦ墿寮犳椂锛?#29781;?#23049;?#37808;?#37725;佺?#23678;?#31295;績?#27537;涓€鑷?#37804;?#37510;?#37510;?

3.鍔?#37929;熷簵鍜?#38342;跺敭鍟嗗鍚?#28003;犵殑?#25890;?#25965;?#27935;闃?#28051;€?#29297;閲?#29781;?#38171;?#29999;?#37734;?#29723;?#37916;?#28051;?#29781;?#28051;€鑷?br> (Distributors and retailers are as important as your marketing team to tell your story)

濡?#37722;?#29999;?#37734;?#28051;婃灄绔嬬殑鍔?#37929;熷簵锛?#37832;簵銆?#37714;嗗簵涔嬮棿涓哄鎴锋墍鎻?#28186;涚殑浜?#37725;?#37725;?#29840;?#37724;?#37832;嶅姟瑕?#28103;濇寔?#27977;鍚?#37510;?#37510;?#37716;?#37929;熷簵鍜?#38342;跺敭?#26210;?#27128;?#32531;绔?#37725;佺?#23680;殑閲嶇偣銆?#37510;嶅ス瑙?#38322;?#38171;?#37510;?#28000;栦滑?#32320;椤绘?#21614;浜嗚В浣犵殑鍝佺墝浠?#29723;ㄧ殑褰㈣薄锛屽苟涓?#37716;?#28000;?#32513;存寔銆?#37510;?

4.?#32531;绔?#29863;?#28051;€瀹氱殑绀?#28028;?#29840;?#28000;?#37724;屾案缁?#32513;?#38016;ョ殑鐞嗗康
(Corporate Social Responsibility and sustainability are here to stay)

Leah璁?#28051;哄叕鍙哥殑绀?#28028;?#29840;?#28000;?#37813;?#23125;?#39001;?#38322;?#29781;佺殑涓€鐜?#38171;屼篃宸?#37721;?#27996;嗚兘鍚?#23000;?#32513;?#32513;?#38016;?#37510;?#37510;?#28028;?#28051;氱殑绀?#28028;?#29840;?#28000;诲缓绔?#37734;ㄥ洖棣?#32448;?#28028;?#37916;?#28583;冪殑鏃堕棿鍜岄噾閽?#28051;?#38171;?#37510;嶅ス琛?#32448;?#38171;?#37510;屽缓绔嬭壇濂界殑绀?#28028;?#29840;?#28000;?#37721;?#28000;?#28617;?#38315;犲?#30028;殑鍝佺墝褰㈣薄銆?#37510;?

5.浜嗚В浣犵殑瀹?#37812;烽渶姹?#38171;?#28000;?#37721;?#23005;g‘?#27537;甯?#37734;鸿秼鍔?br> (Learn what your customer wants, surround yourself with the right trends experts)

?#22449;涓?#37714;?#37832;?#38171;?#38315;?#37815;?#37719;?#28000;€瞠?#27996;?#37725;?#37812;栨槸鍗?#28000;€涔?#37813;?#28028;氳?#27702;?#36776;槸璁?#28598;?#27996;哄績涓殑鐤?#37807;?#38171;?#38000;孡eah鍒?#29785;夊緱杩?#28052;?#38338;?#26864;?#37711;?#28729;炴病鏈夋墍璋撶殑绛旀锛?#37510;?#37832;€閲?#29781;佺殑?#27128;鍏?#37721;?#37823;?#38336;垮仛浠€涔?#38171;屽皢鐩?#37837;?#29825;?#23536;?#38336;?#26473;?#38171;屽苟涓?#29781;?#37832;?#28729;屾?#23544;殑绛?#37923;?鐩?#37711;夋斁杩?#38171;?#38000;?#28051;嶆槸杩?#38315;?#28051;€鏃剁殑娴佽銆?#37510;嶅?#29808;啀琛?#37711;?#38171;?#37510;?#28598;氭繁鍏?#25652;?#28766;傜殑甯?#37734;?#38171;?#29785;?#28725;熸秷璐?#38000;呯殑闇€瑕?#37724;?#29999;?#37734;?#29863;?#37722;戝緢閲?#29781;?#37510;?#37510;?

6.涓庡鎴风兢?#32531;绔?#29863;?#37832;夋?#22562;殑鍏崇郴锛屽苟涓?#27996;?#37725;?#26473;?#32513;?br> (Build a meaningful relationship with your customers, connect them with your brand)

浠€涔堟槸銆?#37832;夋剰涔夌殑娑?#29840;?#38000;?#37711;崇郴銆?瀵?#23005;eah瑙?#38322;?#38171;?#28028;?#28051;?#28051;庢秷璐?#38000;?#37711;崇郴?#32531;绔?#37734;?#28729;?#37812;?#28725;瑰?#20346;墝(浜?#37725;??#27537;蹇?#29831;?#25652;?#37724;?#38322;?#28598;?#29840;?#28052;扮殑鎰?#37808;?#38171;?#37510;岀?#21095;兢?#32137;绔欐槸鐩?#23943;浉褰?#37832;夋?#22562;殑宸?#37711;?#28052;?#28051;€锛?#29825;?#28598;?#28028;?#28051;?#37922;?#28000;ユ帴瑙?#28598;氭?#25198;殑椤?#28729;㈢兢鍜屽缓绔嬪?#28888;湰?#27537;鍏崇郴锛?#37734;ㄧ煭鏃堕棿鍐?#37832;夋?#22563;?#23684;攢?#22172;瀹跺?#20346;墝;浣嗚繖璺?#28028;?#32513;熺殑?#25890;?#25965;鏂?#23534;?#28051;?#37722;?#38171;?#37827;犳硶鍜?#28729;?#37812;?#37930;熸?#27537;闈?#28725;?#38344;?#27996;?#37716;?#38171;?#37832;€濂芥槸涓?#32457;?#37826;?#23534;?#37721;岀榻?#28051;?#38171;屾墠?#20824;鏈?#28610;界殑缁撴灉銆?#37510;?

7.闆?#37922;?#37832;?#37905;?#37807;?#37510;?#37832;夋墽琛?#37716;涚殑鍛?#23480;モ攢?#25890;?#25890;?#25965;鎶€宸?#37721;?#28000;ュ啀璁?#32513;?br> (Hire passionate and entrepreneurial staff 鈥?sales skills can be learned)

銆?#37905;?#37807;呮槸鎴?#37716;熺殑涓€涓?#38322;?#29781;佸?#29365;礌!銆峀ean寮?#29835;?#38171;?#37510;屽憳宸ュ繀椤?#29781;佺浉淇?#37711;?#37721;哥殑鏍稿績浠峰€?#37510;?#32513;?#38016;?#37918;嗗康鍜?#37832;€缁?#37929;?#37837;?#38171;屾墠?#20824;鍙戞尌鏈€澶х殑?#25890;?#25965;?#32148;鍔?#37510;?#37510;?

8.鍒?#37832;?#37721;?#28766;?#37827;惰瀵?#37813;?#37832;夎€愬績?#27537;鎶曡祫鑰?#38171;?#28000;?#37721;?#37714;?#28729;?#37832;夋?#22562;殑綆?#37918;?#37826;?#23534;?br> (Early-stage financing requires patient investors and efficient management)

Lean璁?#28051;哄垱涓氳€?#37724;?#37814;曡祫鑰呯殑鍏崇郴瀵?#28051;?#37721;?#37714;?#38171;?#37510;?#28725;?#27996;庡垱涓氳€?#37833;?#29831;?#38171;?#28051;?#29825;烘槸閾惰銆佹?#22446;簻鎴栨槸绉?#27996;哄洟浣?#38318;?#28028;氭槸浣犺祫?#22142;?#27537;鏉ユ簮;闄?#27996;嗚嚜宸?#29781;?#37832;夎壇濂界殑?#31083;?#22142;杩?#37922;?#29825;?#37714;?#38171;?#28598;?#37724;?#37814;曡祫鑰呮帴瑙?#37812;栨槸鍜岄?#24816;鎶曡祫瑙?#37714;?#27996;哄憳娲?#29835;堟槸寰?#28610;界殑浣?#23049;?#37510;?#37510;?

9.闀?#37832;熻瀺?#31083;璁?#37714;掑缓绔?#37734;?#37711;?#37721;?#37812;愰暱璧?#37722;戝拰淇?#28729;堢殑椋庨櫓璇?#28028;?#28051;?br> (Long-term financing depends on the propensity for growth and the level of risk being? retained)

?#22449;涓氳€?#29781;?#27996;嗚В?#22172;宸?#37711;?#37721;哥殑璧?#37722;?#38171;?#28103;?#28729;?#29831;?#28028;?#28051;氬姟?#22719;寮犵殑椋庨櫓锛?#37510;?#28051;?#29781;?#28003;?#28028;伴?#24232;櫓锛屽苟涓旀?#21614;鍏?#37721;哥殑杩愯?#23680;?#36346;喌銆?#37510;嶅ス璇?#37510;?

10.鍙?#28051;庢?#22446;簻鎻?#28186;涘涔?#29831;剧▼鍜岀?#24225;姟鍒?#28729;氳鍒?br> (Prioritize participating in government programs and tax planning strategies)

Lean璁?#28051;烘?#22795;晥鍒?#37922;?#37824;垮?#28358;祫?#31790;搴旀槸棣?#29781;佺洰鏍?#38171;?#37510;屽垱涓氳€呭簲璇?#29781;佸杽鐢?#26473;?#27996;涜祫?#31790;锛屽儚?#27128;鐢?#37716;犳嬁澶?#32459;庡姟灞€鎻?#28186;涚殑鑱旈偊绋庢?#33333;縺鍔?#29825;?#37714;?Scientific Research and Experimental Development program)锛岀畝绉癝R&ED锛屾槸鐩墠琚?#29825;?#28598;?#28598;у皬浼?#28051;?#28003;?#37922;ㄧ殑绋庡姟璁?#37714;?#28052;?#28051;€;鎶?#37723;?#37828;剧ず锛?#37734;?#28003;?#37922;?#29831;?#29825;?#37714;掔殑鎯呭喌涓?#38171;屽?#21975;?#24816;?#20511;妭鐪?5%鍒?5%?#27537;钀?#26473;?#37824;嚭銆?#37510;?/div>

 
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